Van Wagner Experiential
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We invite you to take a look around our site and learn more about each of the campaigns we have submitted. If you have any questions, please call 212-699-8455 or email experiential@vanwagner.com
Hello & Welcome!
Penny Dreadful Interactive Windows
To gear up for the Showtime series premiere of Penny Dreadful in mid-May 2014, the network partnered with Van Wagner Experiential to create interactive, live vinyl window displays, which featured scenes from a Victorian London street — complete with bats, spiders, and werewolves.
The displays also included silhouetted characters from the show, whose eyes followed the passersby, as they walked down the streets of New York or Los Angeles. This was possible due to depth-measuring, LIDAR lasers that tracked people walking by. Live Vinyl (where LED panels backlight printed vinyl) allowed for silhouettes of the characters of the show to be displayed.
If pedestrians were brave enough, the displays also included peepholes, which previewed scenes from the show, revealed character cinemagraphs, and provided users a custom GIF to share socially.
Key Metrics
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Total Users/ Passersby – 270,737
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Total Portrait/ Trailer Views – 136, 348
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Peephole Views – 52,068
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Total Dwell Time
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16% of people dwelled between 0-5 seconds
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73.35% dwelled between 5-30 seconds
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7.21% of people dwelled between 30-60 seconds
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2.78% of people dwelled between 60-300 seconds
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0.33% of people dwelled more than 300 seconds
Credits:
Penny Dreadful Interactive Windows by Van Wagner Experiential for Showtime Networks
Affiliated Agency:
Van Wagner Experiential, Creative/Project Management; Future Colossal, Digital/Creative
Credits:
Larry Kieran, VP - Promotions, Partnerships, and Licensing Activation, Showtime Networks
Janine Jacobs, Director - Promotions and Partnerships, Showtime Networks
Cameron Leel, Manager - Promotions and Partnerships, Showtime Networks
Scott Epstein, President, Van Wagner Experiential
Michele Di Paolo, Senior Account Manager, Van Wagner Experiential
Ryan Coan, Manager of Business Development, Van Wagner Experiential
Jake Lee-High, Creative Director, Future Colossal
James Fulop, Lead Developer, Future Colossal
Ignacio Abad, 3D Artist, Future Colossal
Glenn Sanders, A/V Lead, Fresh Air Flicks
Please let us know if you have any questions about this execution. It truly is a wonderful feeling to see our projects come to life. We hope our creativity and drive are apparent here. Thank you for your consideration.
-- The Van Wagner Experiential Team