Homer's Dome

To create a big splash at Comic-Con 2014 in San Diego, and kick-off the 12-day marathon of The Simpsons airing in August, FXX partnered with Van Wagner Experiential to create a 28-foot, interactive, 3D Homer Simpson head, aptly named “Homer’s Dome.”

Upon entering the dome, the scent of freshly baked glazed doughnuts permeated the interior, and visitors were captivated by the tall walls decorated with Simpsons characters and a glowing statue of Homer’s brain. Standing at 14’ tall and 24’ in diameter, the planetarium-shaped projection screen featuring exclusive Simpsons content was the highlight of the experience. Once the “Thought Extractor” was activated, five projectors placed around the dome and hidden inside the brain, took viewers on a 4 minute and 30 second viewing experience inside the mind of Homer Simpson. The clip ended with a first look at The Simpsons World app.

Outside the dome, the Simpsons experience continued throughout the park. Visitors were encouraged to share all of their pictures on social media using the hashtag #EverySimpsonsEver and were invited to participate in the other Simpsons-themed activities (shown below).

Key Metrics:

Total Dome Participants – 4,393
Total Cotton Candy Distributed at Marge’s Sweet Station – 24, 300
Total Kwik – E – Race Participants – 9,730
Total Paint by Numbers Participants – 2,263
During the time of the event, #EverySimpsonsEver spiked on Twitter, garnering over 8MM impressions

Credits:

Affiliated Agency:

Van Wagner Experiential, Creative/Project Management; Digital Kitchen, Digital/Creative

Credits:

Stephanie Gibbons, President- Marketing and On Air Promotions, FX Networks

Sally Daws, Senior Vice President- Marketing, FX Networks

Kenya Hardaway, Vice President, Integrated Promotions, FX Networks

Ramy Gorkowski, Director, Integrated Promotions, FX Networks

Kristina Effron, Manager, Integrated Promotions, FX Networks

Scott Epstein, President, Van Wagner Experiential

Michele Di Paolo, Senior Account Manager, Van Wagner Experiential

Ryan Coan, Manager of Business Development, Van Wagner Experiential

Brian Wagner, Director of Business Development, Van Wagner Experiential

Emily Hochman, Account Executive, Van Wagner Experiential

Zoe Bernstein, Account Coordinator, Van Wagner Experiential

Camm Rowland, Executive Creative Director, Digital Kitchen

Anthony Vitagliano, Creative Director / Director of Experience, Digital Kitchen

Jesse Willis, Kevin Walsh, Creative Leads, Digital Kitchen

Slavka Kuehn, Editor, Digital Kitchen

Peter Kallstrom, Jason Esser, Patrick Arrington, Cameron Spencer, Jeremy Stuart, Creatives, Digital Kitchen

Colin Davis, Executive Producer, Digital Kitchen

Blake Nickle, Producer, Digital Kitchen

Production Assistant, Mike Schultz, Digital Kitchen

Kara Stallings, Account Director, Digital Kitchen

Eric Cauwels, Audio Engineer, CRC Studios

Tom Zalduendo, Audio Engineer Assistant, CRC Studios

Eric Winston, Production Director, SFDS

Dodes Stephenson, Production Manager, SFDS

Mike Diocson, Production Manager, LTMA

Please let us know if you have any questions about this execution. We had a great time at Comic Con 2014 and can't wait for next year! Thank you for your consideration.

-- The Van Wagner Experiential Team